The path from insights to value
In today’s hyper-competitive marketplace, it’s not enough to understand customer behavior purely in the traditional sense. Virtually every retailer recognizes the advantages that come with better customer intelligence. A McKinsey study released in May 2011 stated that, by using Big Data to the fullest, retailers stood to increase their operating margins by up to 60% — this, in an industry where net profit margins are often less than 2%. The biggest retailers are investing accordingly.
Today’s customer expects the retailer to gather data to target services and products at them. To be truly successful, retailers need to develop the ability to predict and meet future consumer demands. Big data allows you to tailor marketing and promotion by understanding and predicting customer behavior which is proving to be a valuable means to drive sales.
Big data is profoundly changing the way businesses are innovating and developing their next generation of products and services.
The Big Data Retail Forum will bring together leading minds and innovators to discuss the application of customer intelligence and analytics in retail.
The agenda has been designed to provide expert insight on the following business objectives:
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Customer Loyalty
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Pricing Strategy
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Product Development
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The Store Experience
Expect to meet customer insight, analytics, research and marketing pioneers:
Who are using big data analytics to refine:
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Pricing Strategies
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Inventory Decisions
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Customer Loyalty
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Product Development
How is this event any different from the rest?
- Themed learning pods focused on your business goals: Loyalty, Pricing Strategy, Product Development and Customer Experience
- Interactive Discussion sessions: Town Hall Q&A, Point-Counterpoint Debate, Break Out Contest, Panel Development
- Real Results: Cross industry leaders will share how they’re already succeeding using big data analytics
- A Hub of Retail Intellect: Hear from leading analyst and solution providers on specific strategies for success to your goals